New Branding Strategy

Introducing the New Crump Logo!

We are pleased to announce Crump is building it forward and taking the next step in the evolution of our branding and visual identity. In 2018, we transitioned our Crump logo from the historical ‘blue box’ to the more streamlined and modern text only version. We are now stepping up to the next level with the introduction of new branding to further define and strengthen the Crump brand.

THE EVOLUTION OF THE CRUMP LOGO

So, why did we decide on a circular graphic? Circles represent connectivity and perpetual motion and its shapes echoes that of a globe, which ties into our key marketing messaging that Crump offers "a world of insurance solutions" to our customers. The branding evolution is not only for the Crump logo, but for all our brands in the Crump family, which will now share this visual identity.

SO, WHAT DOES THAT MEAN FOR YOU?
Over the coming weeks and months you'll start to see Crump's new branding and refreshed design reflected in the marketing materials, emails and other items you receive from Crump. We are excited about this new journey for Crump - this change in our visual identity is just one component of our evolution, which also includes some exciting growth initiatives and technology investments we have in process that are helping us build it forward.

What isn't changing is the dedicated support and service offered to you by your Crump team and our continued focus on delivering the high touch approach you need to grow your business – one client relationship at a time.

Thank you for the continued support that you provide to us as our valued customer!

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For Insurance Professional Use Only. Not intended for use in solicitation of sales to the public. Not intended to recommend the use of any product or strategy for any particular client or class of clients. For use with non-registered products only. Crump operates under the license of Crump Life Insurance Services, Inc., AR license #100103477 and CA license #0697253. Products and programs offered through Crump are not approved for use in all states.

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